Are you thinking of hosting a golf tournament next year but not sure where to begin or what tools you need? Starting this month, we’ll offer some insightful tips that will guide you along this way.
WHAT IS YOUR FOCUS FOR NEXT YEAR?
To improve your event year after year you must be focused. Have you analyzed your 2014 event and determined what areas you need to focus on next year?
CREATE A BUSINESS PLAN FOR NEXT YEAR
Plan your work and work your plan.
Every successful business needs a plan. A successful Golf Tournament is a small business. You must have a business plan to keep you on track and get everyone on the same page.
Here are the items that should be included in a business plan for your event:
- Objective and Goals
- Strategy and Process
- Target Market and Demographics
- Marketing and Promotions Plan
- List of Potential Sponsors
- Sponsor Packages
- List of Potential Golfers
- Golfers Package
- Golf Courses to choose from
- Tournament Format
- Volunteers and Staff needed
- Games and Contests
- Gifts and Prizes needed
- Time Line
- Action Items
- Day of Agenda
Watch for the November Newsletter tips: How to find the best golf course
(Tips provided by the Golf Tournament Association of America)